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The industry leader in vehicle lifecycle management and premier racing team align for 2023 and beyond

WESTLAKE, Texas, Jan. 17, 2023 — , the global leader in vehicle lifecycle management, and today announced a new multi-year partnership that underscores the two companies’ passion for driving automotive innovation forward.

“̨��swag and the Mercedes-AMG PETRONAS Formula One Team share the same commitment to transform the automotive industry,” said Darko Dejanovic, CEO of ̨��swag. “That’s why we’re excited about this collaboration. It presents an opportunity to break new boundaries and inspire excellence on a global scale.”

From the 2023 Formula One™ season onwards, the ̨��swag brand will appear on the car and the left sleeve of the driver, pit crew overalls, and team clothing. ̨��swag branding will also be shown on partner displays trackside and at garages, along with other placements. The company branding and logo will be featured on the Mercedes-Benz high-performance vehicle “Hot Laps Car” at one race during the season. ̨��swag will also have access to the Mercedes-AMG PETRONAS Formula One team members, including drivers Lewis Hamilton and George Russell. ̨��swag branding will be unveiled at the Team’s 2023 F1 car launch on Feb. 15 in the UK.

“Data innovation, combined with the drive for ultimate performance through people, processes, and technology, are hallmarks of a successful business and team,” said Toto Wolff, Team Principal, and CEO of the Mercedes-AMG PETRONAS Formula One Team. “We are delighted to welcome ̨��swag to the team as a partner, not only due to their reputation as an industry leader but owing to our shared beliefs and values.”

“It is fantastic to welcome ̨��swag to our growing partner family,” said Richard Sanders, Commercial Director of the Mercedes-AMG PETRONAS Formula One Team. “As leaders in our respective industries, there are many synergies between our two businesses. We are excited to begin our relationship and highlight the ̨��swag brand to our global audience.” 

For more information on ̨��swag’s innovations in the automotive industry, please visit .

About Mercedes-AMG Formula One Team

Mercedes-AMG Petronas Formula One Team is the works team of Mercedes-Benz, competing at the pinnacle of motorsport – the FIA Formula One™ World Championship. 

Formula One is like nothing else in the sporting sphere. It’s a demanding technical and human challenge, combining cutting-edge technologies and innovation, high-performance management, and elite teamwork. 

At Mercedes-AMG Petronas Formula One Team, a group of passionate and determined people works to design, develop, manufacture and race the cars driven by seven-time World Champion Lewis Hamilton and young star George Russell. 

The team has set a new benchmark for F1 success during the sport’s current Hybrid era, winning consecutive Drivers’ and Constructors’ World Championships in 2014, 2015, 2016, 2017, 2018, 2019, and 2020, and the Constructors’ Championship in 2021. During those title-winning seasons, the team has scored 111 wins, 232 podium finishes, 118 pole positions, 81 fastest laps, and 53 one-two finishes from 160 race starts.

Contact:

̨��swag
Priti Sharma
[email protected]

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